When Wolfgang Mozart was three, he was already picking out notes on a keyboard. His father recognized the potential earnings potential and trotted young Wolfie around as a prodigy, showing off to wealthy patrons for their gratuities. I’m no Mozart, and my talent was of an infinitely smaller order, but I remember when I was three and my father showed me off, too.
At that tender age, I had learned to recognize all the cars that passed on the street in front of our house in Teaneck, N.J. I would sit on the front stoop and call out names as they drove by. That would have been in 1951, and the cars were quite distinct. There were Packards and DeSotos; there were Mercuries and Studebakers — each with their characteristic shapes, grills, ornaments and sizes.
DeSoto
It was only a few years since the war ended, and many older cars remained on the road, like the LaSalles or the pre-war Fords. Our next door neighbor even had a car with a rumble seat. (They were comically called “mother-in-law seats,” although I can’t believe many could had clambered up to get in.)
1939 Plymouth with rumble seat
At three, I knew the Pontiac had three chrome stripes on its hood; the Buick had its portholes; the Ford had its bullet-grill; the Hudson seemed as broad as the river I thought it was named for. Many station wagons had wood paneling. I had them all down pat.
1950 Ford station wagon
And on July 4 that year, when I was three-and-a-half years old, the family drove down the hill to watch the fireworks over the Hackensack River. There was a crowd gathered. The gravel parking lot was full, with people lining the banks of the river to catch the display. I sat on the hood of Dad’s black 1950 Chevrolet and not much liking the noise. Two of my uncles were there, too, with their families. And Dad decided to show me off. And so, with uncles in tow, and a few of their friends, too, we trooped up and down the lot with me announcing the names of every car we passed, all to the astonishment of the grown-ups. Hudsons, Studebakers, Packards, to say nothing of the Fords, Oldsmobiles, Buicks, and Nashes. I felt so proud showing off. I don’t know if Dad actually took wagers or not, but he clearly enjoyed bragging on his son.
1950 Frazer
Through the 1960s, cars designs remained distinct, especially with the absurdly growing tail fins — or the Edsel, described as “a Ford sucking a lemon.” The also grew to be great barges of the road, rolling with wobbly suspensions (which you can’t help notice on old TV reruns when those leviathans turn corners). But cars have since been growing more generic.
1950 Buick Special Deluxe Jumbo
Oddly, as I became a teenager, when most of my buddies were swooning over 400 horsepower behemoths and zero-to-sixty ratings, I had no real interest in car culture. I have always loved driving, but never much cared which car I was driving in. But something of that original car-naming from my preschool days survived.
1950 Nash Airflyte
As I grew up and went to school, the habit of learning and naming classes of things continued. In the third grade, it was dinosaurs; in fourth grade, it was whales; fifth grade brought ships. On it went. Later, with birdwatching, or the naming of wildflowers. Most recently, I compiled a list of the names of British comedians I recognized on sight; it had 127 names on it. I guess you never get over it. It’s a form of acquisition, and all adds to the trove of knowledge and experience. A hunger for knowing.
1950 Pontiac Chieftan
There is a streak that mainly boys seem have: learning and naming. I don’t remember schoolgirls having anything like the habit. Maybe they did and I just didn’t notice. To boys at that age, between the ages of maybe five and the advent of puberty, girls are, if not the enemy, at least utterly foreign.
1949 Packard 23 Series club sedan
Many boys never outgrow this naming quirk. Often a concern with regalia properly sorted. When I was an art critic in Phoenix, the museum had an annual show of Cowboy Art, with lots of paintings of shoot-em-ups, horse wrangling; cow-punching and war parties. All kinds of Western movie tropes, but with the serious, almost solemn belief in “historical accuracy.” No one would picture a Montana cowboy riding the kind of saddle popular in Texas, or show a sheriff holding a gun in 1882 that wasn’t manufactured until 1893. They could be quite persnickety about such things. Women’s hair-dos, though, not so much care in that, but then, women didn’t much figure in their mythologies. When I wrote a review that made fun of such things, I wound up being hanged in effigy in a cartoon in Western Horseman magazine.
1950 Ford Custom Club coupe
All this came back to me the other day as I sat at a red light and noticed the flood of cross traffic. I could see vehicle after vehicle pour across the intersection with monotonous sameness. There is no way I could tell anymore a Honda from a Kia.
Three seemed to be only three kinds of vehicles, each sharing a sameness with others in its class: First, the SUVs, bigger than they need to be — the bullies of the highway; second, the small sedans — they used to be derided as “European jogging shoes” — that are faceless as store mannequins; and finally, the pickup trucks. This last may be more prominent in the South, where I live, but the cars crossing in front of me seemed about equally divided into these three. The only punctuation in this repetitive tune was the public transit bus.
The only way to discover the difference was if you could see the logo on the trunk. What was once the personalities of their manufacturers have become mere brand names, no more different than yogurt brands or actual jogging shoes.
1957 Nash Rambler Metropolitan
How different from when I was three or four and naming the cars (with a certain amount of joy in their esthetics, and pride in my ability to name them). They were very distinct designs. “We had faces then,” as Gloria Swanson says in Sunset Boulevard. (actually, I looked it up and misremembered. She actually said, “We didn’t need dialog; we had faces.” But same thing, right?) Car manufacturers used their special designs to sell the cars and create identity. Hence the broad Packard and the Studebaker, with its pooched “mouth.”
1950 Studebaker Commander
I don’t know why there is such a paucity of interesting design among cars. When I was little, they really did have faces.
Richard Nilsen 